Ok, here’s a newsflash – Hogwarts doesn’t exist, Indiana Jones isn’t real and Batman is a super hero in a comic.  And you know when you watch a film and see everyone is smoking, well that’s as far from the truth as a man dressed like a bat fighting crime. Only 19% of the general population in Australia smoke.

• Young people are three times more likely to go to the movies than adults.
• Young people who view more smoking in movies are not only at an increased risk of taking up smoking, but they are also likely to smoke more!
• Smoking in movies is the most effective tobacco marketing strategy to get young people to take up smoking, accounting for 52% of teenagers who start smoking, an effect even stronger than direct product advertising.

Want to learn how the tobacco industry uses smoking in movies to influence young people to smoke? Check out these YouTube clips.

Check out OVX Studios from Vermont State in the USA. They created a range of TV advertisements that raise awareness about the impact of smoking in movies.