tobacco industry exposed
With tight restrictions on advertising in Australia, tobacco companies are resorting to sneaky tactics to market their product to you. So how do they do it? We expose their strategies!
History of tobacco marketing
The free gifts, 'light' and 'mild' cigarettes, sport sponsorships and nightclub events were some of the strategies tobacco companies used in the past to lure you in. Find out how they worked.
Don't become a target
Would you smoke just because the packet looked cool or you saw your favourite movie star light up? No, we know you’re not that much of a sucker. But the tobacco industry thinks you are. Don't be a target. Learn how.
Smoking in movies
Movie stars lighting up on the big screen is one of the most powerful marketing strategies used by the tobacco industry to influence young people to smoke.
What they don't want you to know
Who benefits from the sale of tobacco products? Think about it. The tobacco companies! Find out about what the tobacco industry don't want you to know.